Intent → cluster → revenue

Build a keyword tunnel that turns search intent into revenue

A 3-hour live build for marketers and agency owners whose keyword research ends in a spreadsheet nobody opens. Leave with a mapped tunnel for your own site.

When: Sunday, 27 September 2026
Time: 10:00 am – 1:00 pm IST
Format: 3h live · Zoom
Language: English + Hindi

₹999₹2,999

Illustration: scattered keyword squares funnel down through narrowing rings into a single bright slab

client revenue generated: $70M+
average ROAS: 6.8x
global clients: 500+

Why this, why now

Keyword research produces volume, difficulty and a sorted list.

Keyword research produces volume, difficulty and a sorted list. None of that tells you what to publish first, what it connects to, or what it is worth. So the list gets exported, admired, and abandoned.

What changed

Search results are increasingly answered before the click. The keywords that still convert are the commercial and comparison ones — and finding them needs intent mapping, not volume sorting.

Who teaches it

Taught by the people who actually ship this.

Anjaneyulu Jadda

Founder & Marketing Head, PPCROY

ppcroy.com →

500+ global clients served through PPCROY
$70M+ in revenue generated for clients
6.8x ROAS across managed performance accounts

What we actually cover

4 modules. Each ends with something working.

Module 1

Intent before volume

The four intent stages, and how to label a keyword in five seconds
Why the highest-volume keyword in your niche is usually the worst one to target
Reading the SERP to find out what Google thinks the intent is
Spotting keywords that will never convert, no matter how you rank

You can then

A keyword list sorted by what it is worth, not how big it is

Module 2

Building the tunnel

Top, middle and bottom — mapping keywords onto a real buying journey
The bridge pages that move a reader down a stage
Internal linking as the tunnel's plumbing
Where the money pages sit, and what has to point at them

You can then

A map from first search to purchase, with a page at every step

Module 3

Clusters that rank together

Pillar and supporting pages, sized honestly
Cannibalization — finding it, and fixing it without deleting traffic
Competitive gap analysis on a cluster, not a keyword
How many pages a cluster actually needs

You can then

Clusters that compound instead of competing

Module 4

Forecast and ship

Revenue forecast per cluster — traffic × CTR × conversion × value
Prioritizing by expected value and time-to-rank
Turning the map into a calendar with owners and dates
The reporting view that survives a client QBR

You can then

A publishing plan you can defend with a number

You will walk away able to

01Map every keyword to a funnel stage instead of a volume number
02Build topic clusters that rank as a group rather than competing with each other
03Find the commercial-intent keywords your competitors already convert on
04Turn a cluster into a publishing plan with an owner and a date per page
05Forecast revenue per cluster so SEO stops being an act of faith

Who this is for

Marketers, agency owners and founders who have run keyword research before, got 4,000 rows back, and shipped nothing that ranked.

Who this is NOT for

Anyone looking for a list of keywords to hand to a writer today. This is a system for choosing what to write for the next two quarters and why.

The full run of show.

Published before you pay, to the minute. Nothing is pre-built off screen.

Sunday, 27 September 2026
10:00 am – 1:00 pm IST

10:00–10:15
The 4,000-row spreadsheet problem
Why keyword research keeps producing work that never ships
10:15–11:00
Intent mapping, live
We label a real keyword set on screen, stage by stage
11:00–11:45
Building the tunnel
Map the labelled set onto a buying journey for a real site
11:45–11:55
Break
11:55–12:35
Clusters and cannibalization
Group the tunnel into clusters; find the pages fighting each other
12:35–12:50
Forecast and calendar
Put a rupee value on each cluster and sequence the next quarter
12:50–13:00
Q&A + your niche
Bring your domain — we map a cluster for it live

Testimonials

This cohort hasn't run yet, so there are no quotes to show. We publish one when a real attendee gives us one and signs off on it being public — until then, the agenda above and the refund policy are what we're asking you to judge.

The specifics.

Date: Sunday, 27 September 2026
Time: 10:00 am – 1:00 pm IST
Format: 3 hours live · zoom
Language: English + Hindi
Recording: Yes — within 24 hours
Certificate: Yes
Seats: 80 total

What you leave with

The keyword tunnel template — intent stage, cluster, page type, owner, forecast
Cluster mapping sheet with the scoring formula pre-built
Commercial-intent keyword prompt pack
Publishing calendar template wired to the clusters

Before you decide

Which SEO tools do I need?

Any keyword source works — Ahrefs, Semrush, Search Console, even the free Keyword Planner. The tunnel is a method, not a tool. We show it on one paid tool and one free stack.

I'm not technical. Is this too advanced?

No code, no crawling scripts. If you can work in a spreadsheet and read a search results page, you can run this whole system.

Why ₹999 when there are free SEO courses?

Free courses teach you to find keywords. This teaches you to choose between them and defend the choice with a forecast. That is the part that changes what you publish.

Does this still work with AI answers taking clicks?

It works better. When informational clicks shrink, commercial and comparison intent is where the remaining value concentrates — which is exactly what the tunnel prioritizes.

What if I can't attend live?

Recording and every template arrive within 24 hours. The live session is where we map your niche with help, so come if you can.

Refunds?

Full refund before the session starts, no questions. See the refund policy.